El disseny AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà de Helen Brasinika és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Or en la Categoria de Competició de Disseny d'Hostaleria, Lleure, Viatges i Turisme.
OrHostaleria· 2020
AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà
Client: BllendDesign & Research Office
Guanyador del A' Design Award d'Or en la Categoria de Hostaleria
Guanyador de Premi Verificat
Verificar l'Estat del Premi per al #99905El Disseny
Sobre AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà
El projecte fa referència al disseny interior, paisatgístic i il·luminació de les zones comunes d'un nou centre comercial de petita escala de destinació i servei d'oci. El lliurament era crear mitjançant el disseny espacial una atmosfera relaxada, just al cor de Bucarest. Un punt de trobada acollidor, d'escala superior i vivencial, perquè pugui esdevenir una destinació comunitària i proveïdor d'experiències. La proposta es va centrar en el disseny informat de la recerca, la metodologia de disseny de les ciutats del futur i les pràctiques de gestió de les aigües pluvials amb l'objectiu d'establir un lloc urbà sostenible que sigui acceptat per tots.
El Reconeixement
Sobre el A' Design Award d'Or
AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. AgoraFloreasca UrbanTheory El Centre Comercial D'esbarjo Urbà crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Darrere del Disseny
Dossier de Premsa
Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.
- Propietats Úniques
- The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
- Dimensions i Embalatge
- The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
- Etiquetes
- Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
- Tecnologia de Producció
- Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
- Repte de Disseny
- Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
- Recerca
- Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
- Inspiració
- The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
- Durada del Projecte
- Concept Design June 2018, delivery of the project December 2018.
- Flux d'Operació
- The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
- Membres de l'Equip
- BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions - Crèdits de les Imatges
- Arthur Zinz Photography
Patrocinat
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