Puthaw Pakete · 2020
Fenjiu Panguna nga Gamit: Pakete sa Alak
- A' Design Award nga Puthaw 2020 in Pakete
- CLIENT: Fen Jiu Group
- Estimated Number of Design Views: 13,384
- Verification code A6B796D200 · Verify this award
Colors
About Fenjiu Panguna nga Gamit: Pakete sa Alak
Teksto sa Libro: Ang Fenjiu usa ka pakete nga gidisenyo alang sa usa ka Intsik nga alak. Ang botelya hinimo sa bildo nga adunay asul nga transparent nga spray finish. Ang lawas sa botelya adunay walo ka kilid, ug ang tabon giporma sama sa bulak sa aprikot. Ang dibuho sa ibabaw sa botelya giporma sa upat ka layer nga makapahinumdom sa mga balod. Adunay bronzing nga gigamit sa botelya, ug ang gawas nga kahon hinimo sa itom nga espesyal nga papel nga adunay bronzing. Ang botelya makasulod og 500 ml ug 25.5 cm ang gitas-on. Ang disenyo naghiusa sa tradisyonal nga mga dibuho sa bintana-bulak uban sa modernong porma aron ipaila ang kultura sa Intsik ngadto sa mas batan-ong mga konsumidor.
About the A' Design Award nga Puthaw
Fenjiu Panguna nga Gamit: Pakete sa Alak usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Fenjiu Panguna nga Gamit: Pakete sa Alak mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Fenjiu Panguna nga Gamit: Pakete sa Alak gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Press Kit
- Unique Properties
- "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
- Tags
- Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
- Production Technology
- We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
- Design Challenge
- When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
- Research
- This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
- Inspiration
- Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
- Project Duration
- The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
- Operation Flow
- We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
- Image Credits
- Zhang Zhipeng
