Happiness Ang Pakete Sa Mooncake by Chao Xu

Happiness Ang Pakete Sa Mooncake by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2020

Happiness Ang Pakete Sa Mooncake

by Chao Xu

Client: La Maison Bakery

A' Design Award nga Bronse Winner in Pakete Category

13,142

Verified Award Winner

Verify Award Status for #100696

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Happiness Ang Pakete Sa Mooncake

Ang malipayon nga pakete sa mooncake usa ka hugpong sa pack sa regalo, nga gilangkuban sa lima ka mga kahon nga adunay lainlaing istruktura ug mga graphic. Ang koponan sa disenyo sa Inbetween Creative naghulagway sa usa ka imahen kung giunsa ang mga tawo nga gisaulog ang festival sa tingdagdag sa tingdagdag, pinaagi sa paghulagway sa istilo sa estilo sa China. Gipakita ang paghulagway sa mga lokal nga mga bilding ug mga kalihokan sa Mid-autumn, sama sa racing dragon boat, mga tambol drayber. Ang disenyo sa pack pack dili lamang molihok ingon usa ka sudlanan sa pagkaon apan usa usab ka souvenir aron mapauswag ang kultura sa syudad sa Shien.

The Recognition

About the A' Design Award nga Bronse

Happiness Ang Pakete Sa Mooncake usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Happiness Ang Pakete Sa Mooncake mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Happiness Ang Pakete Sa Mooncake nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensions & Packaging: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tags: package design, logo, handrawing, typography
Production Technology: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Design Challenge: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Research: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiration: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Project Duration: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operation Flow: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patents: Trademark(2019) La Maison Bakery
Team Members: Creative Director: Chao Xu
Illustration: Danlin Zhang
Image Credits: Collaterals and graphic design items: Chao Xu
Photography: Inlight