Ai Academy Panid sa Brand Identity by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Puthaw in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PuthawGrapiko· 2020

Ai Academy Panid sa Brand Identity

by Emanuele Grittini

Client: Ai Academy

A' Design Award nga Puthaw Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About Ai Academy Panid sa Brand Identity

Ang Ai Academy usa ka brand identity nga gihimo alang sa usa ka kompanya nga nagtrabaho sa artificial intelligence. Ang logotype gibase sa monospaced fonts, nga kasagarang gigamit sa mga programming environment. Ang mga background naghubad sa multidisciplinary nga kinaiya sa artificial intelligence ngadto sa abstract nga mga imahen, nga walay direktang pagtumong sa teknolohiya. Kini gihimo pinaagi sa eksperimental nga mga teknik sa pagsagol sa kolor gamit ang water-based nga mga pintura, dayon gikuhaan og litrato ug gi-post-produce. Ang kalainan tali sa logotype ug sa mga background nagpabilin sa logo nga tin-aw makita. Ang bold nga mga kolor nagtabang sa pag-ila niini sa mga materyales para sa mga event ug social media.

The Recognition

About the A' Design Award nga Puthaw

Ai Academy Panid sa Brand Identity usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Ai Academy Panid sa Brand Identity mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Ai Academy Panid sa Brand Identity gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.