Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit by Tiger Pan

Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2020

Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit

by Tiger Pan

Client: Frangi

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit

Frangi Premium usa ka serye sa pakete alang sa mga produkto sa pag-atiman sa panit, lakip ang toner, lotion, cream, eye cream, cleanser ug mask. Ang bulak nga iris gigamit isip sentro nga motif ug makita sa matag pakete. Ang logo hugot nga gihulma diha sa usa ka frosted acrylic nga taklob. Ang mga bertikal nga linya nagsundog sa mga lawas sa tanom ug naghatag sa serye og hiniusang identidad. Usa ka pino nga embossment sa iris gibutang sa taliwala sa mga linya. Ang frosted acrylic, matte glass ug PE gigamit alang sa lain-laing mga produkto. Ang kutsara sa cream ug ang massaging cap sa eye cream gihulma usab sunod sa dagway sa iris.

The Recognition

About the A' Design Award nga Pilak

Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Frangi Premium Primary Function: Pakete sa Pag-atiman sa Panit usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensions & Packaging: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tags: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Production Technology: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Research: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiration: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Project Duration: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Operation Flow: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Team Members: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie