Problue Annual Posters Primary Function: Poster by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Potograpiya ug Pagmaniobra sa Litrato Competition Category.

PilakPotograpiya· 2020

Problue Annual Posters Primary Function: Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award nga Pilak Winner in Potograpiya Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Poster

Book Text: Ang Problue Annual Posters usa ka serye sa giimprinta nga mga poster nga gihimo alang sa usa ka brand sa paglangoy sa lawom nga tubig. Ang matag poster nagpakita og usa ka modelo nga nagsul-ob sa duha ka istilo—ang matahom nga sinina sa siyudad ug ang diving suit—aron makita ang transisyon tali sa adlaw-adlaw nga kinabuhi ug sa paglangoy sa lawom nga tubig. Ang abuhon nga asul gigamit sa ginoo para sa pagkaelegante, ug ang pula gigamit sa ginang. Ang camouflage nga fins nagpasabot sa lihok sa kinabuhi sa kasyudaran. Ang mga kalainan gihan-ay nga tinuyo, sama sa paspas ug hilom, adlaw-adlaw nga sinina ug diving suit, hamis ug hait. Ang matag poster adunay sukod nga 420 sa 594 milimetros.

The Recognition

About the A' Design Award nga Pilak

Problue Annual Posters Primary Function: Poster usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Problue Annual Posters Primary Function: Poster mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Problue Annual Posters Primary Function: Poster usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd