Jianlibao Wepop Primary Function: Pakete sa Ilimnon by Tiger Pan

Jianlibao Wepop Primary Function: Pakete sa Ilimnon by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2020

Jianlibao Wepop Primary Function: Pakete sa Ilimnon

by Tiger Pan

Client: Jianlibao

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #101162

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Colors

The Design

About Jianlibao Wepop Primary Function: Pakete sa Ilimnon

Ang Wepop usa ka pakete nga gidisenyo alang sa walay asukar nga prutas nga naay bula nga tubig. Ang PET nga botelya adunay simpleng porma nga nagkasikip padulong sa taas. Ang silk-screen matte film naghatag sa nawong og lig-on nga kaptanan ug humok nga bati. Ang typeface naggamit og pixel effect, ug matag karakter gibahin ngadto sa managbulag nga mga strokes nga naglihok isip mga building block. Ang mga prutas gihulagway sa pop art nga estilo, uban sa nagkasumpaki nga mga kolor sa taas nga kaputli nga nagtimaan sa upat ka lami. Ang pakete nagtinguha nga ipresentar ang usa ka himsog nga ilimnon ngadto sa batan-ong mga konsumidor.

The Recognition

About the A' Design Award nga Pilak

Jianlibao Wepop Primary Function: Pakete sa Ilimnon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Jianlibao Wepop Primary Function: Pakete sa Ilimnon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Jianlibao Wepop Primary Function: Pakete sa Ilimnon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie