Future of the Digitally Society Aplikasyon sa Mobile ni Idean Singapore

Ang disenyo nga Future of the Digitally Society Aplikasyon sa Mobile ni Idean Singapore usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2020 A' Design Award nga Bronse sa Kategoriya sa Kompetisyon sa Disenyo sa Teknolohiyang Mobile, Aplikasyon ug Software.

BronseMobile· 2020

Future of the Digitally Society Aplikasyon sa Mobile

ni Idean Singapore

Kliyente: National Library Board, Singapore

Mananaog sa A' Design Award nga Bronse sa Kategoriya sa Mobile

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Mga Kolor

Ang Disenyo

Bahin sa Future of the Digitally Society Aplikasyon sa Mobile

Ang Future of the Digitally Society usa ka mobile application nga gimugna alang sa serbisyo sa pampublikong librarya. Kining aplikasyon naghiusa sa pagbrowse, pagpangita, pagpaambit, ug personal nga mga rekomendasyon sa usa ka interface. Ang augmented reality mapping ug ubos-kusog nga Bluetooth beacons nagtabang sa mga tiggamit sa pagpangita og mga libro, pagdawat og kahusay nga mga mensahe, ug pagpangita og tabang sulod sa mga sanga sa librarya. Ang mga libro mahimong ma-hulam pinaagi sa pag-scan sa barcode, ma-save sa personal nga mga shelf, o ma-reserve para kolektahon sa bisan unsang sanga. Ang disenyo nagkonektar sa pisikal nga librarya uban sa digital nga mga channel sa usa ka padayon nga kasinatian.

Ang Pag-ila

Bahin sa A' Design Award nga Bronse

Future of the Digitally Society Aplikasyon sa Mobile usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Future of the Digitally Society Aplikasyon sa Mobile mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Future of the Digitally Society Aplikasyon sa Mobile nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Gidak-on ug Pakete: 143.6mm x 70.9mm
Mga Tag: interactive, seamless journey, digital, customer experience, experience design
Teknolohiya sa Produksyon: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Hagit sa Disenyo: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Panukiduki: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Inspirasyon: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Gidugayon sa Proyekto: The project started in May 2019 in Singapore and finished the design process in September 2019.
Daloy sa Operasyon: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Mga Miyembro sa Team: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Mga Credit sa Imahen: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.