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Poma Elektrikong Sipilyo sa Ngipon by Andrei Majewski

Poma Elektrikong Sipilyo sa Ngipon by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Katahum, Pag-atiman sa Kaugalingon ug Produktong Kosmetiko Competition Category.


BronseProduktong Kosmetiko· 2020

Poma Elektrikong Sipilyo sa Ngipon

by Andrei Majewski

Client: PomaBrush

A' Design Award nga Bronse Winner in Produktong Kosmetiko Category

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Colors

The Design

About Poma Elektrikong Sipilyo sa Ngipon

Ang Poma usa ka elektrikong sipilyo sa ngipon nga gidisenyo alang sa adlaw-adlaw nga pag-atiman sa baba ug alang sa pagbiyahe. Ang lawas ug ulo sa sipilyo hinimo gikan sa silicone nga food-grade, nga naghatag og luwas nga paggunit ug malumo nga paglimpyo sa mga ngipon ug gilagid. Ang mga bristle nga silicone dili kaayo mosuhop og bakterya ug kinahanglan lang ilisan makaduha sa usa ka tuig. Ang lawas sa sipilyo 20 porsyento nga gamay kaysa sa kadaghanan sa mga elektrikong sipilyo sa ngipon, ug ang usa ka mode sa pagsipilyo naghimo sa operasyon nga yano. Ang gamay ug compact nga charging case molihok nga wireless ug nagpabilin sa sipilyo nga na-charge sulod sa dugang tulo ka bulan.

The Recognition

About the A' Design Award nga Bronse

Poma Elektrikong Sipilyo sa Ngipon usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Poma Elektrikong Sipilyo sa Ngipon mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Poma Elektrikong Sipilyo sa Ngipon nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging
Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags
electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology
Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge
The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research
This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration
AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration
This project has started in August 2018.
Operation Flow
Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members
1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales

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