Catzz Ang Higdaan Sa Iring by Mirko Vujicic

Catzz Ang Higdaan Sa Iring by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Platinum in Disenyo sa Pag-atiman sa Mananap, Dulaan, Suplay ug Produkto alang sa mga Hayop Competition Category.

PlatinumPag-atiman sa Mananap· 2020

Catzz Ang Higdaan Sa Iring

by Mirko Vujicic

Client: Mirko Vujicic

A' Design Award nga Platinum Winner in Pag-atiman sa Mananap Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catzz Ang Higdaan Sa Iring

Sa pagdesenyo sa Catzz cat bed, ang inspirasyon gikuha gikan sa mga panginahanglanon sa mga iring ug tag-iya, ug kinahanglan nga mahiusa ang pagpaandar, kayano ug katahum. Samtang nag-obserbar sa mga iring, ang ilang talagsaon nga mga geometrical nga dagway nagdasig sa limpyo ug mailhan nga porma. Ang pila ka kinaiya nga sundanan sa pamatasan (pananglitan paglihok sa dalunggan) nahisama sa kasinatian sa ninggamit sa iring. Ingon usab, nga gihunahuna ang mga tag-iya, ang katuyoan mao ang paghimo usa ka piraso nga muwebles nga mahimo nila nga ipasadya ug mapasigarbuhon nga gipakita. Labut pa, hinungdanon nga masiguro ang dali nga pagpadayon. Tanan nga mahimo’g himsog, geometriko nga laraw ug modular nga istraktura.

The Recognition

About the A' Design Award nga Platinum

Catzz Ang Higdaan Sa Iring usa ka mananaog sa A' Design Award nga Platinum, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa mga disenyo nga tinuod nga talagsaon, elegante, ug mahimayaon. Ang mga mananaog sa Platinum mga katingalahan sa paglalang, pamatuod sa mga utlanan sa intelektwal nga pagkamamugnaon, ug nagpakita sa walay kaparis nga pagkapropesyonal ug henyo sa ilang mga tigdesinyo. Kini nga mga disenyo gilauman nga mahimong labing bantogang mga buhat nga nagtakda sa estetika sa usa ka panahon, nag-amot sa kaayohan sa katilingban, ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Catzz Ang Higdaan Sa Iring nagpakita og transendente nga lebel sa kahusayan ug walay duhaduha nga naghimo sa kalibutan nga mas maayong dapit pinaagi sa mapuslanon ug bililhon niyang mga kinaiya. Catzz Ang Higdaan Sa Iring usa ka buhat nga nakadaog og A' Design Award nga Platinum nga nagpukaw sa mga tinguha, nagdasig, nagpalipay, ug nagpasanag og dakong kalipay.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.