Flavour Funhouse Primary Function: Underground nga Shopping Mall by K11 Musea

Flavour Funhouse Primary Function: Underground nga Shopping Mall by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

PilakInteryor· 2020

Flavour Funhouse Primary Function: Underground nga Shopping Mall

by K11 Musea

Client: New World Development Company Limited

A' Design Award nga Pilak Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Flavour Funhouse Primary Function: Underground nga Shopping Mall

Ang Flavour Funhouse usa ka sulod nga underground shopping mall sa Hong Kong. Ang disenyo nagkuha ug inspirasyon gikan sa arkitektura sa iron ug glass galleria sa ikanapulog-siyam nga siglo. Ang metal ug glass nga mga atubangan sa tindahan ug ang itom nga grid nga sliding doors naghatag sa tibuok palibot ug usa ka homogeneous ug walay-katapusang atmospera. Usa ka taas nga itom nga metallic nga kisame nga adunay metal grid nagpugong sa mga suga ug dekorasyon ug nagpreserba sa bug-os nga gitas-on sa basement. Tulo ka klase sa floor tiles, lakip ang hexagonal, nagmarka sa lain-laing mga sona. Usa ka food court naghatag ug mga bar counter, gagmay nga mga lamesa ug usa ka taas nga kahoy nga lamesa alang sa nagkalain-laing mga grupo. Adunay usab espasyo nga gihatag alang sa kontemporaryong arte.

The Recognition

About the A' Design Award nga Pilak

Flavour Funhouse Primary Function: Underground nga Shopping Mall usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Flavour Funhouse Primary Function: Underground nga Shopping Mall mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Flavour Funhouse Primary Function: Underground nga Shopping Mall usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong