Wolffstrunk Primary Function: Corporate Identity by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
PilakGrapiko· 2021
Wolffstrunk Primary Function: Corporate Identity
Client: Gerhard Wolff – Wolffstrunk
A' Design Award nga Pilak Winner in Grapiko Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primary Function: Corporate Identity
Ang Wolffstrunk usa ka corporate identity nga gimugna alang sa usa ka brand sa fruit schnapps ug fruit liqueurs nga gihimo sa usa ka pribadong distillery. Ang graphic reduction ug pagkatukma maoy nagpaila sa visual identity. Usa ka gipasayon nga hulagway sa lobo nagsilbing design mark sa corporate design system, ug ang estilisadong porma sa usa ka tulo gidugang sa hulagway. Ang usa ka mabalhin nga ulo naghatag sa mark og malingaw nga kinaiya ug nagtugot sa dinamikong mga layout. Ang sistema naglakip sa usa ka composite mark, mga dokumento sa negosyo, mga label sa botelya, mga poster, mga postcard, usa ka brand book ug usa ka mubo nga animation sa website.
The Recognition
About the A' Design Award nga Pilak
Wolffstrunk Primary Function: Corporate Identity usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Wolffstrunk Primary Function: Corporate Identity mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Wolffstrunk Primary Function: Corporate Identity usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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