Bronse Pakete · 2020
Enkindle Kahon sa Tsokolate
by Ion Avram
- A' Design Award nga Bronse 2020 in Pakete
- CLIENT: Ion Avram
- Estimated Number of Design Views: 15,383
- Verification code 609B144F53 · Verify this award
Colors
About Enkindle Kahon sa Tsokolate
Ang Enkindle usa ka kahon sa tsokolate nga gidesinyo alang sa dark chocolate mini tablets nga adunay duha ka lami, chili ug lemon nga adunay pamienta. Ang desinyo naghiusa sa duha ka kahon, nga nagsilbi nga mga tabon sa usa ka pop-up card. Kung mabuklad na, ang card magpadayag og usa ka istorya nga giilustrar pinaagi sa three-dimensional cut outs. Ang mga cut outs sa sulod bahin nagpakita sa mini tablets, gihulma nga sama sa bulkan alang sa chili flavor ug sama sa bulawan nga bahandi alang sa lemon ug pamienta nga lami. Ang paghisgot niini nagpahinumdom sa nangagi, sa panahon nga ang mga panakot bililhon sama sa bulawan. Ang kahon hinimo gikan sa cardboard ug mahimong tipigan human makaon ang tsokolate.
About the A' Design Award nga Bronse
Enkindle Kahon sa Tsokolate usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Enkindle Kahon sa Tsokolate mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Enkindle Kahon sa Tsokolate nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Press Kit
- Unique Properties
- The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
- Dimensions & Packaging
- 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
- Tags
- enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
- Production Technology
- The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
- Design Challenge
- The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
- Research
- We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
- Inspiration
- The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
- Project Duration
- The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
- Operation Flow
- The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
- Image Credits
- Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
