Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.
BronsePakete· 2021
Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award nga Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block
Teksto sa Libro: Ang Mi Temple of Heaven Builder Packaging usa ka pakete nga papel para sa usa ka dulaan nga building block. Ang gawas nga bahin nagpakita sa Hall of Prayer for Good Harvest pinaagi sa maayong linya nga mga drawing, ug ang layout nga adunay dako nga puti nga wanang nagpahupay sa hulagway. Ang estruktura naghiusa sa pagpakita ug pagpakete sa usa ka kahon. Ang pag-abli sa taas nga tabon nagpadayag og usa ka giimprinta nga pultahan nga nagpakita sa kasaysayan sa tradisyonal nga Chinese nga pagtapak-tapak sa kahoy, uban ang lista sa tanan nga mga bahin sa likod nga bahin. Sa luyo sa pultahan, ang mga bag sa block gihan-ay sa mga sapaw. Ang sulod nga estruktura mahimong kuhaon ug magamit pag-usab isip usa ka kahon nga tipiganan.
The Recognition
About the A' Design Award nga Bronse
Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Mi Temple of Heaven Builder Packaging Panguna nga Gamit: Pakete sa Dulaan nga Building Block nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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