iONE360 Visual Product Configurator by Colijn IT

iONE360 Visual Product Configurator by Colijn IT is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Pakyawan, Tingi, Komersyo ug E-Komersyo Competition Category.

PuthawKomersyo· 2021

iONE360 Visual Product Configurator

by Colijn IT

Client: iONE360

A' Design Award nga Puthaw Winner in Komersyo Category

70,644

Verified Award Winner

Verify Award Status for #106446

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About iONE360 Visual Product Configurator

Ang iONE360 usa ka visual product configurator nga gihimo alang sa industriya sa muwebles. Ang software nag-atiman sa mga produkto nga na-customize nga adunay komplikado nga mga lagda sa negosyo ug pagpresyo, nga mahimong moresulta sa minilyon nga mga variation. Ang mga tiggamit makahimo og mga configuration ug makadugang og 2D ug 3D nga mga biswal, nga gihubad ngadto sa usa ka step-by-step nga giya nga proseso sa pagbaligya. Gipatik ang iONE360 isip mga JavaScript packages, mao nga ang configurator modagan sa usa ka browser ug mahimong i-embed sa mga website, online shop, ug business system. Ang mga panan-aw sa virtual ug augmented reality molihok sa bag-ong mga smartphone nga walay kinahanglan nga bulag nga app.

The Recognition

About the A' Design Award nga Puthaw

iONE360 Visual Product Configurator usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang iONE360 Visual Product Configurator mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. iONE360 Visual Product Configurator gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging: Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags: product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology: In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge: Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research: Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration: Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration: This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow: Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Team Members: Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits: Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.