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3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.


PilakInteryor· 2021

3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan

by Yan Yik Lun and Marco Choi

Client: IMO design

A' Design Award nga Pilak Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #108092

Colors

The Design

About 3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan

3 Mobile Lifestyle Store maoy usa ka disenyo sa sulod sa tindahan alang sa usa ka brand sa mobile network sa Hong Kong. Ang tindahan naglangkob og 150 metro kuwadrado. Ang nagkasumpaki nga itom ug puti nga mga guhit nagdagan sa matag suok sa espasyo. Ang halapad nga diyagonal nga mga linya nagporma sa linear nga light bar ug sa pattern sa salog. Ang mga finishing nga kahoy nagdugang og pagbati sa panag-uyon ug kayano. Ang lugar sa serbisyo sa kostumer naggamit og mga partisyon nga tela nga nagsuyop sa kasaba nga giinspirar sa first class nga lingkuranan sa eroplano. Usa ka sirado nga workshop nga adunay maablihan nga mga partisyon nga bildo ang nag-host og mga tutorial ug maablihan ngadto sa lugar sa pamaligya alang sa mga panghitabo.

The Recognition

About the A' Design Award nga Pilak

3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang 3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. 3 Mobile Lifestyle Store Primary Function: Disenyo sa Sulod sa Tindahan usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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