WeAre4810 Ang Indentity Sa Brand by Laura Ferrario is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2021

WeAre4810 Ang Indentity Sa Brand

by Laura Ferrario

Client: Ferrariodesign

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

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Tuki ang mga Serbisyo Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WeAre4810 Ang Indentity Sa Brand

Ang WeAre4810, ang WeAreFamily mao ang bag-ong konsepto nga gigamit sa pag-relaunch sa Brand. Kini nahimong sudlanan ug simbolo sa tanang kalihokan sa grupo. Ang paggamit sa mga kontemporaryo ug solidong mga numero nagpahayag sa pagbati sa kasegurohan ug kapanahonan tungod kay ang mga numero mahimo usab nga mga sudlanan sa mga hulagway. Gikan sa Pag-abang hangtod sa Pagpamalit ug hangtod sa tinuod nga kabag-ohan sa Pagkaon. Ang WeAreFood mao ang luna diin ang matag adlaw gibahin sa 4 ka gutlo; usa ka konsepto nga gipauswag sa orasan kansang mga bukton usa ka tinidor ug kutsara. Ang usa ka orasan nga gikan sa graphical nga punto sa pagtan-aw usa ka pagsagol tali sa karon, kaniadto ug sa umaabot.

The Recognition

About the A' Design Award nga Bronse

WeAre4810 Ang Indentity Sa Brand usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang WeAre4810 Ang Indentity Sa Brand mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. WeAre4810 Ang Indentity Sa Brand nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Dimensions & Packaging: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Tags: brand Identity, brad design, logo design, viusal identity
Production Technology: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Design Challenge: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Research: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inspiration: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Project Duration: The project started in January 2018 in Courmayeur and finished in February 202020
Operation Flow: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Team Members: Creative Director: Laura Ferrario
Copy: Chiara Villa
Image Credits: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana