Chinese Zodiac Typography by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PuthawGrapiko· 2021

Chinese Zodiac Typography

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award nga Puthaw Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Typography

Ang Chinese Zodiac typography naglakip sa 12 ka karakter. Ilaga, Baka, Tigre, Koneho, Dragon, Bitin, Kabayo, Kanding, Unggoy, Rooster, Dog, Baboy. Gikombinar niini ang Chinese calligraphy ug Chinese traditional watercolor drawing. Uban sa disenyo nga panghunahuna, gibuak niini ang orihinal nga mga porma sa calligraphy ug gidugang ang mga mamugnaon nga mga drowing niini nga harmoniously aron ipakita ang kahulogan sa matag karakter sa sulod mismo niini. Ang mga karakter nga Intsik kanunay nga tan-awon sama sa komplikado nga mga drowing sa mga tawo nga wala’y kahibalo sa Intsik. Ang katuyoan niini nga proyekto mao ang paghimo sa mga karakter nga Intsik nga masabtan sa tanan aron ipakaylap ang kultura sa China.

The Recognition

About the A' Design Award nga Puthaw

Chinese Zodiac Typography usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Chinese Zodiac Typography mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Chinese Zodiac Typography gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao