Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos by Pufine Advertising Ltd. Co.

Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2021

Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

A' Design Award nga Puthaw Winner in Pakete Category

14,777

Verified Award Winner

Verify Award Status for #111775

View at A' Design Award Press Release Award Badge

Colors

The Design

About Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos

Teksto sa Libro: Ang Liu Fangling usa ka disenyo sa gift box packaging alang sa sinatsat nga labanos. Ang gawas nga kahon gidekorasyunan og talan-awon sa usa ka inahan ug anak nga babaye nga nagtanom og labanos sa kabukiran, usa ka istorya nga naglangkit sa produkto ngadto sa mga tawo nga naghimo niini. Ang sulod nga kahon giporma sama sa usa ka labanos, nga nagpahinumdom sa gutlo nga ang labanos ginabton gikan sa yuta. Ang gawas nga pakete hinimo sa papel, mao nga kini ma-recycle ug madaot sa natural nga paagi. Ang matag bahin gisilyohan sa gaan nga aluminum foil container nga himsog gamiton ug sayon dad-on. Human magamit, ang kahon nga porma og labanos mahimong gamiton sa pagbutang og gagmayng mga butang.

The Recognition

About the A' Design Award nga Puthaw

Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Liu Fangling Pangunang Gamit: Pakete sa Sinatsat nga Labanos gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai