Kum-Kum Ang Pagputos Sa Tubig by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bulawan in Disenyo sa Pakete Competition Category.
BulawanPakete· 2021
Kum-Kum Ang Pagputos Sa Tubig
Client: Backbone Branding
A' Design Award nga Bulawan Winner in Pakete Category
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- Verified Award Winner
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The Design
About Kum-Kum Ang Pagputos Sa Tubig
Ang botelya adunay simetriko nga mga tinulo sa upat ka kilid niini, duha nga nag-atubang pataas ug duha nga nag-atubang sa ubos, nga naghulma sa porma sa tubig sa iyang dinamikong substantiation. Sama sa alang sa label ug logo, ang Backbone Branding nakamugna usa ka kombinasyon sa usa ka label ug usa ka puno nga botelya, nga nagpakita sa transparency ug plasticity sa tubig sa iyang dinamika. Ang asul nga tint sa likod nga label nagsagol nga nahiuyon sa botelya ug, salamat sa refraction sa kahayag pinaagi sa likido, naghimo sa botelya nga makita, ug ang puti nga logo sa brand sa transparent nga label nahimong dayag tungod sa blue-tinted. likod nga label.
The Recognition
About the A' Design Award nga Bulawan
Kum-Kum Ang Pagputos Sa Tubig usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Kum-Kum Ang Pagputos Sa Tubig mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Kum-Kum Ang Pagputos Sa Tubig nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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