Who's That Eating Pop-Up nga Libro sa mga Hulagway by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bulawan in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
BulawanGrapiko· 2021
Who's That Eating Pop-Up nga Libro sa mga Hulagway
Client: Keitaro Sugihara
A' Design Award nga Bulawan Winner in Grapiko Category
Verified Award Winner
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About Who's That Eating Pop-Up nga Libro sa mga Hulagway
Kining interaktibong pop-up nga libro nagsunod sa pito ka mananap nga nangalingaw sa ilang paborito nga mga meryenda, ang matag usa adunay 3D pop-up fold nga nagpakita sa ilang lahi-lahing estilo sa pagkaon. Ang matag pop-up gidisenyo gamit ang usa ka panid nga giputol, ug ikaduhang suportang panid nga nagpadayag sa sulod sa matag baba ug nagdugang kalig-on sa istruktura. Kining yano nga disenyo, inubanan sa mga ilustrasyon nga paper collage, naghatag kinabuhi sa matag mananap. Ang teksto naglakip sa mga tingog sa pagkaon pinaagi sa Japanese onomatopoeia, nga nag-awhag sa magbabasa nga ablihi ug sirad-i ang mga panid samtang ang mga mananap nagkaon-kaon.
The Recognition
About the A' Design Award nga Bulawan
Who's That Eating Pop-Up nga Libro sa mga Hulagway usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Who's That Eating Pop-Up nga Libro sa mga Hulagway mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Who's That Eating Pop-Up nga Libro sa mga Hulagway nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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