Ecological Journey Primary Function: Regalong Kahon by Pufine Advertising Ltd. Co.

Ecological Journey Primary Function: Regalong Kahon by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2021

Ecological Journey Primary Function: Regalong Kahon

by Pufine Advertising Ltd. Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner
Verify Award Status for #111804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Primary Function: Regalong Kahon

Ang Ecological Journey usa ka regalong kahon alang sa lokal nga gigama nga dugos ug tsa. Ang disenyo nagpakita sa natural nga mga talan-awon nga gipintal gamit ang gaspang nga kahoyng mga brotsa, lakip ang lokal nga mga mananap ug mga talan-awon nga lugar. Ang matag kilid sa kahon nagdala ug kompleto nga hulagway, mao nga ang mga kahon mahimong tan-awon nga mag-inusara o pagakombinahon aron mahimong mas dagkong mga imahe. Ang mga taklob hinimo gikan sa kumpay ug kahoyng papel nga adunay gamay nga gaspang nga texture, ang lawas hinimo gikan sa bulawanong carpet nga papel, ug ang mga kahon gihiktan ug papel nga pisi. Adunay usa ka card nga gilakip, nga adunay hulagway sa atubangan ug line screen sa likod alang sa gawasnong pagdrowing.

The Recognition

About the A' Design Award nga Pilak

Ecological Journey Primary Function: Regalong Kahon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Ecological Journey Primary Function: Regalong Kahon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Ecological Journey Primary Function: Regalong Kahon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions & Packaging: Length:240mm, width:80mm, height:140mm
Tags: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Production Technology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Design Challenge: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Research: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiration: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Project Duration: The project began in September 2019 and will be completed in December 2019
Operation Flow: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Team Members: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli