Amarico Aperitif nga Pakete by Radoslav Dostal

Amarico Aperitif nga Pakete by Radoslav Dostal is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2021

Amarico Aperitif nga Pakete

by Radoslav Dostal

Client: Amàrico

A' Design Award nga Pilak Winner in Pakete Category

24,689

Verified Award Winner

Verify Award Status for #114557

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amarico Aperitif nga Pakete

Ang Amarico usa ka disenyo sa label ug pakete nga gihimo para sa usa ka Italyanong aperitif. Ang disenyo naggamit og mga botanikal nga motif aron ipakita ang humot, komplikado ug natural nga mga sangkap sa ilimnon. Ang mga ilustrasyon gidrowing gamit ang digital nga mga krayola, ug ang tagsatagsa ka mga tanom nga panakot gihan-ay ngadto sa usa ka mirror nga komposisyon nga giinspirar sa dekoratibong arte. Ang kontemporaryong hinimo-sa-kamot nga mga font nag-uban sa imahe. Usa ka label ang nagputos sa botelya ug nagdugtong sa logo ug sa gipasiugda nga teksto gamit ang bulawanong mga latid sa mga tanom nga panakot. Ang botelya adunay sukod nga 70 ka 70 ka 240 milimetro.

The Recognition

About the A' Design Award nga Pilak

Amarico Aperitif nga Pakete usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Amarico Aperitif nga Pakete mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Amarico Aperitif nga Pakete usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensions & Packaging: 70 mm x 70 mm x 240 mm
Tags: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Production Technology: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Design Challenge: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Research: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspiration: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Project Duration: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Operation Flow: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patents: n/a
Team Members: Radoslav Dostal, Tomas Nedved, Jan Blazek
Image Credits: Photographer: Julius Filip