Food in Nature Food Photography by Duc Bui

Food in Nature Food Photography by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Potograpiya ug Pagmaniobra sa Litrato Competition Category.

PuthawPotograpiya· 2021

Food in Nature Food Photography

by Duc Bui

Client: FPDB Creative

A' Design Award nga Puthaw Winner in Potograpiya Category

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Verified Award Winner

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Colors

The Design

About Food in Nature Food Photography

Ang Food in Nature usa ka proyekto sa food photography nga gihimo alang sa usa ka seafood restaurant sa Ho Chi Minh City, Vietnam. Ang serye nagpakita sa mga pagkaon gikan sa bag-ong fine dining menu, ug ang matag pagkaon adunay kaugalingong layout ug istorya. Ang konsepto naglangkit sa pagkaon ngadto sa kinaiyahan pinaagi sa pagpakita og huyang nga mga bulak nga nagtubo gikan sa mala nga mga bato, usa ka eksena nga nagpasabot sa pagkabuhi ug pagtubo. Gipasiugda ang buhi nga mga kolor sa mga bulak ug ang talagsaon nga mga porma sa mga bato. Gigamit ang artipisyal nga suga aron sundugon ang kahayag nga gipamugna gikan sa dagat ug aron ipahayag ang kalab-as sa mga produktong seafood.

The Recognition

About the A' Design Award nga Puthaw

Food in Nature Food Photography usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Food in Nature Food Photography mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Food in Nature Food Photography gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.