Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PilakPag-anunsiyo· 2021

Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award nga Pilak Winner in Pag-anunsiyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo

Ang Don't Lose Your Bicultural usa ka hiniusang kampanya sa pagpang-anunsyo nga gimugna para sa serbisyo sa usa ka etnikong channel sa telebisyon. Ang kampanya naglakip og walo ka poster, ug ang matag titulo gisulat sa lahi nga pinulongan: Portuges, Insik, Arabo, Ruso, Hapon, Pranses, Italyano ug Hindi. Ang mga visual naggamit og pixel art ug gitukod palibot sa test pattern sa telebisyon, nga naghisgot sa higayon sa pagkawala. Ang mga simbolo sa nag-apil nga mga nasod gihiusa aron makahimo og usa ka nahiusa ug lain-laing hulagway. Ang tumong mao ang pagdasig sa mga komunidad sa mga imigrante nga tipigan ang ilang mga pinulongan ug ang ilang kabilin.

The Recognition

About the A' Design Award nga Pilak

Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Don't Lose Your Biculutural Primary Function: Hiniusang Kampanya sa Pagpang-anunsyo usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao