Platinum Pelikula · 2021
Grundig Heinzelmann Limited Edition Pelikula sa Animasyon nga Pang-promosyon
- A' Design Award nga Platinum 2021 in Pelikula
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Pelikula sa Animasyon nga Pang-promosyon
Ang Grundig Heinzelmann Limited Edition usa ka pelikula sa animasyon nga pang-promosyon nga gihimo alang sa usa ka radyo nga giinspirar sa usa ka makasaysayanong disenyo. Ang radyo nga Heinzelmann gipaila niadtong 1946 isip usa ka radyo nga kahon nga hinimo sa kahoy nga walay mga tubo. Ang pelikula naghatag og bag-ong interpretasyon niini nga kabilin pinaagi sa usa ka kalibutan sa kahoy ug brushed metal nga nagkauyon. Ang tanang elemento gimodelo ug gi-animate sa tulo-ka-dimensyon nga espasyo gamit ang computer graphics. Ang pelikula molungtad og kan-uman ka segundo sa full high definition ug matapos sa usa ka kwarto nga adunay retro apan modernong atmospera.
About the A' Design Award nga Platinum
Grundig Heinzelmann Limited Edition Pelikula sa Animasyon nga Pang-promosyon usa ka mananaog sa A' Design Award nga Platinum, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa mga disenyo nga tinuod nga talagsaon, elegante, ug mahimayaon. Ang mga mananaog sa Platinum mga katingalahan sa paglalang, pamatuod sa mga utlanan sa intelektwal nga pagkamamugnaon, ug nagpakita sa walay kaparis nga pagkapropesyonal ug henyo sa ilang mga tigdesinyo. Kini nga mga disenyo gilauman nga mahimong labing bantogang mga buhat nga nagtakda sa estetika sa usa ka panahon, nag-amot sa kaayohan sa katilingban, ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Grundig Heinzelmann Limited Edition Pelikula sa Animasyon nga Pang-promosyon nagpakita og transendente nga lebel sa kahusayan ug walay duhaduha nga naghimo sa kalibutan nga mas maayong dapit pinaagi sa mapuslanon ug bililhon niyang mga kinaiya. Grundig Heinzelmann Limited Edition Pelikula sa Animasyon nga Pang-promosyon usa ka buhat nga nakadaog og A' Design Award nga Platinum nga nagpukaw sa mga tinguha, nagdasig, nagpalipay, ug nagpasanag og dakong kalipay.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
