Constellation Putos sa Lighter by Sunhwa Lee and Wenyuan Chen

Constellation Putos sa Lighter by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bulawan in Disenyo sa Pakete Competition Category.

BulawanPakete· 2021

Constellation Putos sa Lighter

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

A' Design Award nga Bulawan Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Constellation Putos sa Lighter

Ang Constellation usa ka limited edition nga disenyo sa putos alang sa mga kolektible nga lighter. Ang putos mosiga pinaagi sa gagmay nga mga tuldok sa ibabaw niini, ug ang mga suga mahimong pasigaon nga tinagsa-tagsa aron maporma ang lain-laing mga zodiac sign. Sa kataposan sa epekto, ang mga suga hinay-hinay nga mosiga ug mopalong. Ang light effect mahimong ma-recharge gamit ang USB cable ug molungtad og dose ka oras kon puno ang charge. Ang mga lighter mokapyot sa sulod nga putos pinaagi sa mga magnet, busa ang kahon mahimo usab nga gamiton isip display. Adunay tinago nga triangular nga bar nga mabuklad sa likod aron makabarog ang putos nga tul-id. Papel ang nag-unang materyal nga gigamit.

The Recognition

About the A' Design Award nga Bulawan

Constellation Putos sa Lighter usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Constellation Putos sa Lighter mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Constellation Putos sa Lighter nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen