Bulawan Pakete · 2021
Mminni Putos alang sa Ilimnong Makahubog
by Wen Liu, Qiumin Chen and Weijie Kang
- A' Design Award nga Bulawan 2021 in Pakete
- CLIENT: Changyu
- Estimated Number of Design Views: 33,479
- Verification code BC1E0D6B54 · Verify this award
Colors
About Mminni Putos alang sa Ilimnong Makahubog
Ang Mminni usa ka disenyo sa putos alang sa brandy nga gihimo alang sa mga batan-ong konsumidor. Ang set adunay base nga bino, usa ka sinagol nga bino ug usa ka grupo sa mga himan sa pagsagol, aron ang personal nga lami mahikay nga dili na kinahanglan mopalit ug dugang nga mga produkto. Ang letrang X nagpasabot sa wala mahibaloi ug sa bukas nga mga posibilidad, ug ang kolor gigamit aron ipahilayo ang produkto gikan sa tradisyonal nga hitsura sa brandy. Ang mga botelya hinimo sa bildo pinaagi sa proseso sa dekoratibong pagpaso, ug ang kahon giporma pinaagi sa pag-molde sa plastik. Ang set adunay sukod nga 198.8 ka 122.8 ka 122.8 ka milimetro.
About the A' Design Award nga Bulawan
Mminni Putos alang sa Ilimnong Makahubog usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Mminni Putos alang sa Ilimnong Makahubog mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mminni Putos alang sa Ilimnong Makahubog nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Press Kit
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
