Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo by The Pure1 Team

Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo by The Pure1 Team is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Website ug Web Competition Category.

PilakWeb· 2021

Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo

by The Pure1 Team

Client: Pure Storage

A' Design Award nga Pilak Winner in Web Category

37,059

Verified Award Winner

Verify Award Status for #119708

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo

Ang Pure1 Service Experience usa ka website nga katalogo sa serbisyo alang sa pagpangita ug pag-subscribe sa cloud storage ug propesyonal nga mga serbisyo. Ang matag serbisyo gipakita isip usa ka card sa usa ka responsive nga grid nga naghaom sa lain-laing gidak-on sa screen. Usa ka detail page ang nagpakita sa mga use case ug presyo, samtang ang mga rekomendasyon nga gitabangan sa AI motabang sa mga kustomer nga makakompara sa mga kapilian. Ang usa ka pangayo sa trial o quote mahimo sa duha ka pag-klik, ug ang Order Tracker nagpakita sa pag-uswag sa matag pangayo. Ang tumong mao ang paghimo sa pag-subscribe sa mga serbisyo sa negosyo nga kasayon ra sama sa pag-apil sa usa ka streaming plan.

The Recognition

About the A' Design Award nga Pilak

Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Pure1 Service Experience Primary Function: Website sa Katalogo sa Serbisyo usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimensions & Packaging: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Tags: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Production Technology: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Design Challenge: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Research: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiration: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Project Duration: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Operation Flow: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Patents: Pure1® and logo are registered trademarks of Pure Storage
Team Members: Pure1 Design, Engineering, and Product team
Image Credits: All images and video contents used in this submission are properties of Pure Storage