Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon by Genki Forest

Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2021

Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon

Teksto sa Libro: Ang Alienergy Electrolyte Water usa ka disenyo sa pakete alang sa usa ka functional beverage nga walay asukar ug walay kaloriya. Ang botelya adunay tul-id nga porma nga adunay hinlo nga mga sulok, nga naghatag og moderno ug sportibo nga panagway. Ang label hinimo gikan sa semi-transparent nga materyales nga nagpakita sa klaro nga likido sa sulod ug nagpahayag sa hydrating nga kinaiya sa ilimnon. Ang halapad nga bahin sa negative space ug limitado nga pagpili sa mga kolor nagpahayag og minimalist ug putli nga konsepto. Ang materyales sa label kay OPS, usa ka recyclable nga puli sa PVC. Ang ilimnon mismo walay food coloring.

The Recognition

About the A' Design Award nga Bronse

Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Alienergy Electrolyte Water Panguna nga Gamit: Pakete sa Ilimnon nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 185mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Design Challenge: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Project Duration: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patents: Label Patent:202030514752.6 , 2020, China.
Team Members: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Image Credits: Creator: Gang Wang