Bulawan Luho · 2021
Aurum Putos sa Gold Leaf
- A' Design Award nga Bulawan 2021 in Luho
- CLIENT: Aurum
- Estimated Number of Design Views: 102,001
- Verification code 009C16D21E · Verify this award
Colors
About Aurum Putos sa Gold Leaf
Ang Aurum usa ka kahon nga pang-regalo nga gidesinyo alang sa makaon nga gold leaf. Ang putos nagpresentar sa usa ka hilaw nga materyal isip usa ka premium nga produkto sa tindahan. Ang estruktura sa kahon nagsumbanan sa putos sa alahas. Usa ka anodized nga bulawanon nga metal nga plato nga adunay gikulit nga ngalan sa brand ang nagsilyo sa kahon ug nagsilbi nga magnetic lock. Ang textured nga papel, gold foil stamping ug spot UV maoy nag-umol sa gawas nga bahin. Usa ka laso sa ibabaw nga sapaw ang naggunit sa espesyal nga gihimo nga tweezer, aron ang gaan kaayo nga gold leaf sayon nga makuha. Usa ka semi-transparent nga panid ang nanalipod sa gold leaf sa ilalom. Ang kahon adunay sukod nga 88 by 90 by 65 ka milimetro.
About the A' Design Award nga Bulawan
Aurum Putos sa Gold Leaf usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Aurum Putos sa Gold Leaf mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Aurum Putos sa Gold Leaf nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Press Kit
- Unique Properties
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensions & Packaging
- W88mm x D90mm x H65mm
- Tags
- luxury, gold, premium, packaging
- Production Technology
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Design Challenge
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Research
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Project Duration
- Starts in Dec 2019 to Aug 2020
- Operation Flow
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
