Yanjing White Beer Pakete sa Serbesa by Gen Xu and Feihu Han

Yanjing White Beer Pakete sa Serbesa by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2021

Yanjing White Beer Pakete sa Serbesa

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanjing White Beer Pakete sa Serbesa

Ang Yanjing White Beer usa ka disenyo sa pakete alang sa serbesa nga botelya ug lata. Ang mga graphics naghiusa sa mga reperensya sa kultura sa Intsik ug Aleman, diin ang mga kolor gikuha gikan sa usa ka Aleman nga football uniform ug ang mga imahen sa malt ug hops isip pagpasidungog sa Alemanya, ang gigikanan sa white beer. Ang usa ka taming-porma nga panel sa titulo nagpasiugda sa ngalan sa produkto ug nagtipig sa layout nga balanse. Ang lata nagsunod sa gidak-on sa naandan nga palad aron sigurado ang paggunit, ug ang nagkitid nga botelya mahimong hawiran sa bisan unsang gitas-on. Ang botelya hinimo sa recyclable nga bildo ug ang lata sa recyclable nga aluminyo.

The Recognition

About the A' Design Award nga Bronse

Yanjing White Beer Pakete sa Serbesa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Yanjing White Beer Pakete sa Serbesa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Yanjing White Beer Pakete sa Serbesa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu