Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo by Min Huei Lu

Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PilakGrapiko· 2021

Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo

by Min Huei Lu

Client: Academy of Art University

A' Design Award nga Pilak Winner in Grapiko Category

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Colors

The Design

About Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo

Ang graphic nga disenyo naghatag ug biswal nga representasyon kon sa unsang paagi ang artificial intelligence mahimong kaalyado sa mga tigdesinyo sa umaabot. Naghatag kini mga panabut kung giunsa makatabang ang AI sa pag-personalize sa kasinatian alang sa konsumedor, ug kung giunsa ang pagkamamugnaon naglingkod sa mga crosshair sa art, siyensya, engineering, ug disenyo. Ang Artificial Intelligence In Graphic Design Conference usa ka 3 ka adlaw nga kalihokan sa San Francisco, CA sa Nobyembre. Kada adlaw adunay workshop sa pagdesinyo, mga pakigpulong gikan sa lainlaing mga mamumulong.

The Recognition

About the A' Design Award nga Pilak

Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Artificial Intelligence In Design Materyal Sa Pagpamaligya Sa Panghitabo usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu