Support Small Business Poster by Min Huei Lu

Support Small Business Poster by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2021

Support Small Business Poster

by Min Huei Lu

Client: Gong cha

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner
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Tuki Karon Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Support Small Business Poster

Kini nga biswal naningkamot sa pagsuporta sa mga lokal nga restawran sa komunidad, usa ka kasinatian nga gimingaw sa daghang mga tawo sa panahon sa quarantine. Ang tigdesinyo nagtumong sa pagpukaw sa tinguha sa mga tawo alang sa tsa ug pagpares sa pagkaon sa dihang sila mo-order og food take-out ug magpakita kon unsa ang nindot nga kasinatian sa pagkaon. Ang tumong mao ang paghimo sa brand nga mas talagsaon, mamugnaon, ug taas nga kalidad nga nagrepresentar sa kalag ug misyon sa brand sa premium nga merkado sa ilimnon.

The Recognition

About the A' Design Award nga Bronse

Support Small Business Poster usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Support Small Business Poster mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Support Small Business Poster nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Dimensions & Packaging: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Tags: Visual design, illustration, food, drinks, boba tea
Production Technology: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Design Challenge: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Research: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Inspiration: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Project Duration: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Operation Flow: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Image Credits: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.