Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.
PilakInteryor· 2021
Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod
by Massimo Mercurio - Mercurio Design Lab
Client: Mercurio Design Lab S.r.l.
A' Design Award nga Pilak Winner in Interyor Category
Verified Award Winner
Verify Award Status for #120874The Design
About Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod
Ang Doji Tower mao ang disenyo sa sulod sa usa ka napulog-unom ka andana nga sinagol nga paggamit nga building sa Hanoi, Vietnam. Ang sulod naglangkob og 18,204 metro kwadrado ug naglakip sa mga andana sa tindahan, mga korporatibong opisina, mga giabangang opisina ug usa ka restawran sa kinatas-ang lebel. Ang lenguwahe sa disenyo naghiusa sa klasikal ug kontemporaryong mga elemento, nga miresulta sa usa ka art deco nga kinaiya. Ang marmol, dahon sa bulawan, coffered nga mga kisame, Italyanong mosaic ug Uropeanhong mga kristal gihiusa sa mga bukas nga espasyo, dagko nga lingin nga mga bintana ug kurbadong mga bungbong. Ang tuyo mao ang usa ka walay katapusang sulod nga nagpakita sa katahom sa bulawan ug mga mutya.
The Recognition
About the A' Design Award nga Pilak
Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Doji Tower Primary Function: Sinagol nga Paggamit nga Disenyo sa Sulod usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
- Dimensions & Packaging
- Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
- Tags
- Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
- Production Technology
- Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.
Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.
The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings. - Design Challenge
- When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
- Research
- Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
- Inspiration
- Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
- Project Duration
- The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
- Operation Flow
- The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
- Patents
- Copyright: Mercurio Design Lab S.r.l.
- Team Members
- Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab - Image Credits
- Photography: Abluebird Photography
Video: Janne Rey Soriano
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
