Nu Primary Function: Relo sa Pulso by Maziar Mohit and Iman Kimiaei

Nu Primary Function: Relo sa Pulso by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Alahas Competition Category.

PilakAlahas· 2021

Nu Primary Function: Relo sa Pulso

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

A' Design Award nga Pilak Winner in Alahas Category

29,545

Verified Award Winner

Verify Award Status for #121136

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Primary Function: Relo sa Pulso

Nu usa ka relo sa pulso nga may dial nga napuno sa tubig. Ang dial nagbutang og tubig nga natigom gikan sa pipila ka labing hugaw nga tinubdan sa tubig sa kalibotan, gisterilisa pinaagi sa ultraviolet nga kahayag. Ang tin-aw nga acrylic nga mga kamot gilunod sa tubig ug halos dili makita. Ang paghikap sa steel nga case makapa-aktibar sa usa ka light-emitting diode nga nagsanag sa mga kamot aron ipakita ang oras. Ang case gitabonan og domed sapphire glass, ug ang strap hinimo gikan sa cactus leather. Ang porma nagsunod sa kurba sa usa ka tulo sa yamog nga nagpahulay sa usa ka dahon. Ang asul nga kolor nagtumong sa hingpit nga dagat.

The Recognition

About the A' Design Award nga Pilak

Nu Primary Function: Relo sa Pulso usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Nu Primary Function: Relo sa Pulso mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Nu Primary Function: Relo sa Pulso usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021