Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.
BronsePakete· 2021
Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award nga Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon
Ang Yoyic Huojunpaopao usa ka disenyo sa botelya nga gihimo alang sa usa ka sparkling nga ilimnon nga adunay buhi nga probiotics. Ang ilimnon nagsagol sa sparkling lactic acid bacteria uban ang buhi nga probiotics, ubos nga asukar ug walay tambok. Ang botelya hinimo gikan sa taas nga klaro nga PET aron mahatagan kini og dagway sama sa bildo, nga adunay hayan ug nipis nga porma ug kapasidad nga 388 milliliters. Ang label naggamit og bold nga Chinese calligraphic nga karakter ug mga graphics sa bula aron ipakita ang kusog ug kabuhi. Ang disenyo nagtinguha nga ipahayag ang lami ug kahimsog sa managsama nga higayon. Ang botelya gibaligya sa mga convenience store ilalom sa cold chain nga kondisyon aron mapadayon nga buhi ang mga probiotics.
The Recognition
About the A' Design Award nga Bronse
Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Yoyic Huojunpaopao Pakete sa Botelya sa Ilimnon nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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