Chef's Label sa Serbesa by Ana Mrazek Lugarov

Chef's Label sa Serbesa by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2021

Chef's Label sa Serbesa

by Ana Mrazek Lugarov

Client: atelier ANII

A' Design Award nga Puthaw Winner in Pakete Category

12,263

Verified Award Winner

Verify Award Status for #121561

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chef's Label sa Serbesa

Ang Chef's usa ka label nga gidesinyo alang sa usa ka kolaborasyon nga serbesa nga gimugna sa usa ka chef, usa ka tigbuhat og bino, ug mga brewer. Ang serbesa naghiusa sa mga kinaiya sa serbesa ug bino ug gituyo alang sa fine dining nga merkado. Ang label nagsunod sa visual nga pinulongan sa mga wine label pinaagi sa minimalist nga layout, kalidad nga mga materyales, ug elegante nga typeface nga parehas modernong ug klasiko. Ang tradisyonal nga uniporme sa chef, usa ka puti nga double-breasted jacket nga adunay itom nga mga botones, maoy nagsilbing inspirasyon, samtang ang bulawanon nga linya nagpakita sa pagkarepinado. Gigamit ang offset printing, gold foil, ug three-dimensional varnish sa textured nga uncoated nga papel.

The Recognition

About the A' Design Award nga Puthaw

Chef's Label sa Serbesa usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Chef's Label sa Serbesa mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Chef's Label sa Serbesa gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions & Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tags: beer, beer label, minimalistic design, elegant, sophisticated, label design
Production Technology: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Design Challenge: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Research: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiration: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Project Duration: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Operation Flow: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.