Peaceful Kahusay sa Pakete sa Pahumot nga Tsa by Wang Jinsheng

Peaceful Kahusay sa Pakete sa Pahumot nga Tsa by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2021

Peaceful Kahusay sa Pakete sa Pahumot nga Tsa

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

A' Design Award nga Puthaw Winner in Pakete Category

15,774

Verified Award Winner

Verify Award Status for #122731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Kahusay sa Pakete sa Pahumot nga Tsa

Ang Peaceful usa ka disenyo sa pakete alang sa pahumot nga tsa. Ang gawas nga kahon gidekorasyonan sa hand-painted nga hulagway sa usa ka babaye nga nagsuot og cheongsam, ang tradisyonal nga besti sa mga babayeng Intsik, uban ang mga disenyo sa bulak nga gisagol ngadto sa panapton. Ang ilustrasyon gipahamtang pinaagi sa gravure printing sa tabon sa usa ka aluminum nga lata. Ang pakete adunay duha ka bahin, usa ka tabon sa kahon ug usa ka lawas sa kahon, aron ang gagmay nga mga lata sayon lang ablihan, kuhaon, ug ipakita. Ang aluminum foil sa sulod nanalipod sa tsa gikan sa umog. Tulo ka lami ang mahimong isagol aron mohaom sa lain-laing panlasa.

The Recognition

About the A' Design Award nga Puthaw

Peaceful Kahusay sa Pakete sa Pahumot nga Tsa usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Peaceful Kahusay sa Pakete sa Pahumot nga Tsa mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Peaceful Kahusay sa Pakete sa Pahumot nga Tsa gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.