L’Amour Red Packet Boxset Pulang Sobre by Alex King

L’Amour Red Packet Boxset Pulang Sobre by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Gamit Panregalo Competition Category.

PuthawGamit Panregalo· 2021

L’Amour Red Packet Boxset Pulang Sobre

by Alex King

Client: A&J Design

A' Design Award nga Puthaw Winner in Gamit Panregalo Category

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Verified Award Winner

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Colors

The Design

About L’Amour Red Packet Boxset Pulang Sobre

Ang kining boxset sa pulang sobre adunay 16 ka pulang sobre nga nagsimbolo sa kapalaran ug kahingpitan sa kinabuhi. Ang mga mamimili makapili gikan sa 26 ka lain-laing disenyo ug kombinasyon "A" hangtod "Z" sumala sa inisyal ug personal nga panginahanglan. Ang personalized nga regalo naghatag sa mga tawo og pagbati sa pagka-talagsaon ug perpekto sa paghimo og personal nga pagpadayag alang sa kaugalingon ug sa mga tawo nga ilang gihigugma. Gitumong kini alang sa middle class nga minyo nga mga tawo nga motinguha sa pagpili og personal nga mga pulang sobre ug ihatag sa mga bata uban ang labing maayong mga pangandoy.

The Recognition

About the A' Design Award nga Puthaw

L’Amour Red Packet Boxset Pulang Sobre usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang L’Amour Red Packet Boxset Pulang Sobre mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. L’Amour Red Packet Boxset Pulang Sobre gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King