Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery by Bold Brands

Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2021

Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery

by Bold Brands

Client: Bold Brands

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery

Ang Baltija usa ka serye sa pakaging para sa usa ka koleksyon sa tsokolate nga gibaligya sa rehiyon sa Baltic. Ang ngalan naggikan sa pulong Lithuanian alang sa Dagat Baltiko, nga nagdasig sa disenyo. Usa ka parola ug usa ka talan-awon sa dagat ang gihulagway sa klasiko nga estilo Victorian, uban sa balod-balod nga mga porma nga nagpasabot sa paglihok sa tubig. Walay nasudnong mga simbolo ang gigamit, mao nga ang pakaging nagrepresentar sa tibuok rehiyon imbes usa ka nasud. Ang lawom nga berde-asul nga tono nagdugang og pino nga panagway. Ang mga kahon ug mga sobre hinimo sa papel, giimprinta pinaagi sa offset, ug gihuman sa matte nga barnis ug mga detalye sa copper foil.

The Recognition

About the A' Design Award nga Pilak

Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Baltija Chocolate Collection Primary Function: Pakaging sa Confectionery usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus