PepsiCo Foundation Primary Function: Sistema sa Identidad by Dennis Furniss

PepsiCo Foundation Primary Function: Sistema sa Identidad by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PilakGrapiko· 2021

PepsiCo Foundation Primary Function: Sistema sa Identidad

by Dennis Furniss

Client: PepsiCo International Mexico

A' Design Award nga Pilak Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About PepsiCo Foundation Primary Function: Sistema sa Identidad

Ang PepsiCo Foundation usa ka sistema sa identidad nga gimugna alang sa usa ka nonprofit nga organisasyon nga nagsuporta sa mga komunidad sa Mexico ug Latin America. Ang disenyo nagpuli sa usa ka korporatibong biswal nga pinulongan sa usa nga mas tawhanon. Ang mga archetypal nga porma nagrepresentar sa tulo ka nag-unang haligi sa foundation. Sa usa ka modular nga sistema, kining mga porma nagkombinar ug nagdaghan aron maporma ang mga pattern ug texture. Usa ka geometric nga typeface, usa ka mabaskog nga color palette, usa ka estilo sa potograpiya ug usa ka estilo sa ilustrasyon ang mokompleto sa identidad. Ang sistema gipadapat sa usa ka digital nga brand book ug sa mga materyal sa panghitabo sama sa mga sinina, bag ug kalo.

The Recognition

About the A' Design Award nga Pilak

PepsiCo Foundation Primary Function: Sistema sa Identidad usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang PepsiCo Foundation Primary Function: Sistema sa Identidad mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. PepsiCo Foundation Primary Function: Sistema sa Identidad usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM