Xphere Pagribrand sa Corporate Identity by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Puthaw in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
PuthawGrapiko· 2021
Xphere Pagribrand sa Corporate Identity
by Yibang Design and Xiner Zheng
Client: Yibang
A' Design Award nga Puthaw Winner in Grapiko Category
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- Verified Award Winner
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The Design
About Xphere Pagribrand sa Corporate Identity
Ang Xphere usa ka disenyo sa corporate identity nga gimugna alang sa brand nga Rongxing. Ang ngalan nga Xphere gikuha gikan sa Chinese brand name nga Rongxing, nga nagpasabot og mauswagon nga sphere. Ang identity nagdugtong sa kahulogan sa Chinese nga ngalan uban sa English nga ngalan diha sa usa ka bisual nga pinulongan. Ang marka giinspirar sa mga porma sa usa ka bitoon, ug usa ka managsamang pagputol ang gigamit sa English ug Chinese nga mga logo mark. Ang maisugon nga mga kolor ug lig-on nga bisuwal nga elemento nagpasiugda sa high-end nga linya sa produkto. Ang mga naimprinta nga materyales naggamit og baga ug matte nga papel, ug ang business card ug thank you card adunay embossed nga logo.
The Recognition
About the A' Design Award nga Puthaw
Xphere Pagribrand sa Corporate Identity usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Xphere Pagribrand sa Corporate Identity mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Xphere Pagribrand sa Corporate Identity gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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