Firefly Songling Volunteer Brand Identity by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
BronseGrapiko· 2021
Firefly Songling Volunteer Brand Identity
Client: Firefly Songling Volunteer
A' Design Award nga Bronse Winner in Grapiko Category
Verified Award Winner
Verify Award Status for #123132The Design
About Firefly Songling Volunteer Brand Identity
Ang Firefly Songling Volunteer usa ka brand identity nga gimugna para sa usa ka volunteer service organization sa Songling Sub-district, Wujiang, Suzhou, China. Ang logo gibase sa hulagway sa usa ka aninipot nga nagbukhad sa iyang mga pako, nga nagrepresentar sa lokal nga kinaiyahan ug sa mga boluntaryo nga nagahatag og kahayag pinaagi sa hilom nga paningkamot. Ang yano ug moderno nga porma gituyo aron makadani sa mas batan-ong henerasyon. Ang identity gigamit pinaagi sa propesyonal nga pag-imprinta, pagbordar, ug hot stamping. Ang disenyo naghatag sa volunteer team og lahi ug tin-aw nga imahe sa usa ka natad diin daghang mga grupo ang naggamit sa managsamang mga simbolo.
The Recognition
About the A' Design Award nga Bronse
Firefly Songling Volunteer Brand Identity usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Firefly Songling Volunteer Brand Identity mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Firefly Songling Volunteer Brand Identity nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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