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Mountain Tea Primary Function: Pakete sa Tsaa by Xianfeng Wu

Mountain Tea Primary Function: Pakete sa Tsaa by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.


PilakPakete· 2021

Mountain Tea Primary Function: Pakete sa Tsaa

by Xianfeng Wu

A' Design Award nga Pilak Winner in Pakete Category

22,761

Verified Award Winner

Verify Award Status for #123305

Colors

The Design

About Mountain Tea Primary Function: Pakete sa Tsaa

Ang Mountain Tea usa ka disenyo sa pakete para sa gipiga nga mga tsaa nga cake. Ang matag tsaa nga cake giputos sama sa usa ka kendi, nga naghimo sa tsaa nga mas sayon gamiton ug naghatag niini og modernong panagway. Ang pagputos naggamit og environmentally friendly nga handmade nga papel, nga nagsunod sa mas karaan nga porma sa pakete sa bag-ong paagi. Ang disenyo naghupot og upat ka independente nga pakete nga mahimong kombinahon ngadto sa usa ka kompletong hulagway diha sa estante. Ang ilustrasyon nagpakita sa mga dahon sa tsaa, mga kahoy sa tsaa ug talagsaon nga mga hayop sa Xishuangbanna sa Yunnan, China, diin gitanom ang tsaa. Ang pakete adunay sukod nga 280 sa 205 sa 70 ka milimetro.

The Recognition

About the A' Design Award nga Pilak

Mountain Tea Primary Function: Pakete sa Tsaa usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mountain Tea Primary Function: Pakete sa Tsaa mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mountain Tea Primary Function: Pakete sa Tsaa usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging
280mmX205mmX70mm
Tags
Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology
Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge
In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration
This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration
The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow
Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members
Wu Xianfeng

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