Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi by Heidi Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bronse in Disenyo sa Teknolohiyang Mobile, Aplikasyon ug Software Competition Category.
BronseMobile· 2021
Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi
Client: Grafa
A' Design Award nga Bronse Winner in Mobile Category
Verified Award Winner
Verify Award Status for #124853The Design
About Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi
Teksto sa Basahon: Ang Grafa usa ka mobile application para sa datos sa panalapi, balita ug analisis. Ang aplikasyon naghatag sa mga tiggamit og dali nga access sa dagkong gidaghanon sa impormasyon. Ang video nga balita nga gipili sa artificial intelligence gihiusa sa mga artikulo nga gisulat sa mga data analyst ug mga journalist sa negosyo. Ang mga tiggamit makahimo og charts sa multi-asset data sets nga naglakip sa mga stock sa Australia, global nga mga currency ug cryptocurrencies. Ang ngitngit nga navy nga background nga adunay light blue nga mga highlight naghimo og hinlo ug malinawon nga kasinatian sa pagbasa. Ang interface gitukod gamit ang HTML ug mo-angay sa daghang gidak-on sa screen sa Android ug Apple nga mga device.
The Recognition
About the A' Design Award nga Bronse
Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Grafa Panguna nga Gamit: Aplikasyon sa Impormasyon sa Panalapi nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.
The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.
Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies - Dimensions & Packaging
- The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.
It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications. - Tags
- fintech, finance, charting, finance content
- Production Technology
- The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.
The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.
The app is now available on the App Store and Google Play. - Design Challenge
- The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.
We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.
While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.
It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale. - Research
- Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.
It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.
The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.
Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television. - Inspiration
- The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.
We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.
The app design needed to be clean, seamless and give the impression that no expense had been spared.
In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful. - Project Duration
- Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.
This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.
User feedback is that the current product exceeds expectations and has the potential for global scale. - Operation Flow
- Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.
The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.
This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines. - Patents
- Grafa has an Innovation Patent pending.
- Team Members
- Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer - Image Credits
- All content owned by Grafa.
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