NewForm Primary Function: Espasyo sa Eksibisyon by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.
PilakInteryor· 2022
NewForm Primary Function: Espasyo sa Eksibisyon
Client: Farnear International Design Center
A' Design Award nga Pilak Winner in Interyor Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm Primary Function: Espasyo sa Eksibisyon
NewForm usa ka sulod nga showroom alang sa usa ka Italyano nga brand sa produkto sa banyo, nga naglangkob sa 224 ka metro kwadrado sa Shanghai. Ang disenyo nagsunod sa ideya sa brand nga naggikan sa kinaiyahan. Ang plano ug ang ruta sa mga bisita gibase sa pag-ilis-ilis sa kahayag ug kangitngit, nga nagbahin sa tindahan ngadto sa daghang nagsumpay-sumpay nga mga espasyo. Ang usa ka lingin nga kuwarto adunay usa ka nagbitay nga art installation nga gitawag og Dance of Water, nga susama sa usa ka tulo sa tubig ilalom sa mga suga. Ang usa ka gamay nga arkado nga bintana nga adunay Insik nga kawayan naghatag og bayanan sa usa ka buhi nga talan-awon. Ang usa ka itom nga berde nga bungbong ug lunhaw nga mga tanom naglatas sa lugar sa galeriya, diin ang mga produkto gipakita sa lain-laing mga kahimtang.
The Recognition
About the A' Design Award nga Pilak
NewForm Primary Function: Espasyo sa Eksibisyon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang NewForm Primary Function: Espasyo sa Eksibisyon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. NewForm Primary Function: Espasyo sa Eksibisyon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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