Jinlongquan Yanzhi Ang Packaging by Jin Zhang

Jinlongquan Yanzhi Ang Packaging by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2022

Jinlongquan Yanzhi Ang Packaging

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Yanzhi Ang Packaging

Ang Jinlongquan brand naa sa Hubei kapin sa 40 ka tuig. Niining higayona, nagmugna kini usa ka serye sa beer nga mahimong magrepresentar sa kultura sa Hubei. Gigamit sa tigdesinyo ang Chinese calligraphy aron ipahayag ang kultura sa diyalekto. Sa parehas nga oras, gipintalan niya ang labing representante nga mga bilding ug sistema sa tubig sa Hubei (ang Hubei adunay reputasyon nga usa ka probinsya nga adunay libu-libo nga mga lanaw), mga karakter ug mga eksena sa pagkonsumo, ug gisagol ang labi nga lami sa kinabuhi ug pagbati sa uso. Ang mga tawo mahimong maghisgot bahin sa diyalekto sa botelya. Tan-awa ang imong lungsod nga natawhan sa ilustrasyon aron mapalambo ang interaksyon sa mga konsumedor.

The Recognition

About the A' Design Award nga Puthaw

Jinlongquan Yanzhi Ang Packaging usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Jinlongquan Yanzhi Ang Packaging mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Jinlongquan Yanzhi Ang Packaging gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang