Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
PilakGrapiko· 2022
Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
A' Design Award nga Pilak Winner in Grapiko Category
Verified Award Winner
Verify Award Status for #126459The Design
About Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon
Ang Scentwalk usa ka konseptong kaugalingong pagkatawo sa korporasyon alang sa usa ka umaabot nga kompanya nga nagakuha ug nagatipig sa mga panumduman sa porma sa baho. Ang logo usa ka minubo sa ngalan sa brand ug gitukod gikan sa mga ideya sa mga molekula sa baho, datos, pagkuha, pagkolekta ug paglakaw. Ang laraw sa kolor naggamit ug holograpikong plata nga papel, usa ka materyal nga daw plata apan nagbanaag ug kolor sa kahayag, nga nagsalamin sa ideya nga ang gas walay kolor apan makahimo ug emosyon. Ang marka dinamiko ug giubanan sa usa ka piho nga tingog. Ang may kalabotang mga poster ug mga produkto naghisgot sa kaugalingon, mga kapikas, pamilya ug mga higala.
The Recognition
About the A' Design Award nga Pilak
Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Scentwalk Primary Function: Kaugalingong Pagkatawo sa Korporasyon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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