Roi Re Primary Function: Ilustrasyon by Poovakorn Watcharaphongphiphat

Roi Re Primary Function: Ilustrasyon by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Katilingbanon nga Disenyo Competition Category.

PuthawKatilingbanon· 2022

Roi Re Primary Function: Ilustrasyon

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award nga Puthaw Winner in Katilingbanon Category

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Verified Award Winner

Verify Award Status for #127338

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roi Re Primary Function: Ilustrasyon

Book Text: Ang Roi Re usa ka online nga exhibition website nga nagtutok sa mga sugilanon sa Thai nga karaang estilo sa mga tigbaligya sa kadalanan nga talagsa na kaayong makita sa kasamtangan. Ang tumong mao ang paglalang og pagpabili ug kamatngunan taliwala sa mga batan-ong henerasyon ngadto sa kultura sa Thailand pinaagi sa pagsusi niining talagsaon nga karaang estilo sa mga kalihokan sa pagbaligya sa kadalanan. Ang Roi Re naghatag og impormasyon, kahibalo, ug mga himan pinaagi sa paggamit sa usa ka talagsaon ug makadani nga serye sa mga ilustrasyon.

The Recognition

About the A' Design Award nga Puthaw

Roi Re Primary Function: Ilustrasyon usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Roi Re Primary Function: Ilustrasyon mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Roi Re Primary Function: Ilustrasyon gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.